"We will learn how the way Indians engage on Twitter by adding a new way of conversation changes. It will also be interesting to see if the diversity of use is further strengthened by allowing people to share what they think in a light-touch and light-hearted way.
If Twitter gives fleets a global update, it's not obvious. The story format is omnipresent today for social media applications, which services such as YouTube, Skype and WhatsApp have attempted to use. While ephemeral posting is perhaps common to Twitter, the company has been slow to implement it.