Social-Media
Throughout the rest of the year, Unilever will pull advertisements from Facebook , Instagram and Twitter
Consumer products giant Unilever said Friday that over the year, it would put a stop to all advertisement spending on Facebook , Instagram and Twitter, as the Wall Street Journal announced. Unilever has dozens of popular household brands such as Mayonnaise Hellmann and Dove Soap and usually spends over $1 billion every year to promote this on different advertising channels.
From the time of the press, Facebook's stock fell over 7 percent following the news.
Each year we invest trillions of dollars to keep our community secure, and continuously work with external experts to review and update our policies.
We know further work needs to be done and we will continue to work with civil rights organisations, GARMs and other experts to develop more tools , technology and policy for this battle to continue.
Sarah Personette, Twitter's vice president of global client solutions, reacted to Unilever 's decision: We developed policies and platforms designed to protect and serve the public, and as always committed to amplifying voices from underrepresented communities and marginalized communities. We respect the decisions of our partners and will continue to work closely with them throughout this time.
Last week organizations such as NAACP, Color of Change, the Anti-Defamation League and Free Press launched a Hate of the profit campaign calling on the publicity industry to spend on Facebook all July as police brutality and racism protests take place across the country. More than 90 businesses, including Patagonia, Ben & Jerry's and Verizon, have since stopped investing on the network.
Unilever said that its planned publicity investment would be maintained by shifting its expenditure to others.
In a statement from Unilever to the Verge, the nature of today's cultural environment has given brands a renewed duty to understand, react and take action to foster a trustworthy and stable digital ecosystem. There would be no added benefit for people and society if we carry on advertising on these platforms. We will track our current position continuously and, if necessary, review it.
After discussions with Facebook on its hate speech and misinformation policy, the "Hate of Profit" campaign was launched. Last Wednesday the groups published a full-page Los Angeles Times ad for boycott advertisers.
We ask companies today not to advertise on Facebook services by saying in July, but to stand in unity with the most firmly held American ideals of democracy, equality and justice. Send Facebook a strong message: hate, bigotry, racism, anti-Semitism and violence will never be worth your profit.
