The year 2019 was a year of ups and downs in digital media space. We saw TikTok take off in the US, streaming wars are escalating, and tech giants face government scrutiny. We expect even more opportunities and threats to emerge in 2020.
The maturation of social commerce, the change in publisher revenue sources, and the increase of connected TV are just a few of the forms digital media is poised to evolve in the coming year.
Based on our ongoing research and perception of the dynamics of the market , Business Insider Intelligence has put together the Top 5 developments in the digital media slide deck.
Source: https://www.businessinsider.com/intelligence/top-5-trends-in-digital-media-2020?IR=T
