Facebook buys Giphy, which means you can still adjust the way you submit and receive GIFs on the network. The service reports that more than 700 million users see Giphy contents every day. Many of those views come from some of the most popular internet applications – including Apple's iMessage to Tik Tok and Twitter.

At least some of these services probably won't want a Facebook-owned platform built into your products. Not only do these companies usually tend not to rely on major rivals, but the Facebook platforms have had problems with their privacy (such as the Cambridge Analytica scandal) and reliability.

Facebook claims developers should rely on Giphy before acquisition, so it seems like Giphy can still be used in most of the apps like you might before. Vishal Shah, Instagram's vice president of the app, announced in a blog post on Friday: "There are still people to upload GIFs; developers or API partners will still be able to access the same APIs for GIPHY; and the innovative GIPHY community will still build amazing content."

Also, it should be noticed that in Giphy's GIFs or stickers there are no pixels, cookies, or other embedded user tracking mechanisms. The Twitter account for the Telegram messaging service also shows the Giphy API your search terms, but not your results. Giphy confirmed the tweet accuracy of Telegram to The Verge. But Facebook is still lucky enough to improve the way Giphy operates. And Giphy-based applications and services will drop support anytime, irrespective of what the Facebook service wants to do.