Social-Media
Starbucks is the newest major company to stop social media advertising
The company says on its blog after Sunday that Starbucks is joining a growing list of companies pauses advertising on social media platforms. The cafe giant says "against hate speech" that "both managers and policymakers should unite to change the truth."
"Within the process of furthering discussions internally, with our media and with Civil Rights organizations, we are going to pause advertising on all social media platforms in order to prevent the spread of hatred speech," says the blog post titled "Creating welcome and inclusive on-line communities."
A Starbucks spokesman told The Verge Sunday the company won't include YouTube in the social media pause and while Starbucks continues to publish in social media, there'll still be no paid promotions.
The "Stop Hate For Profit" camp of the Anti-Defamation League, of the NAACP and other social justice organisations, is also not being officially joined. The campaign specifically aims to address Facebook, its policies of moderation, and the demand to boycott publicity for July on the platform in order to address violent threats, misinformation and hate speech.
All signed up to the Stop Hate for Profit campaign: Unilever, Verizon, the North Face, Patagonia, Ben&Jerry's, Magnolia Pictures, Honda, and Hershey.
Coca-Cola has taken a step further and has announced Friday, starting on 1 July, that it will stop digital ads worldwide from all social media platforms. Diageo has made a similar pledge, a multinational drinks company.
Facebook CEO Mark Zuckerberg announced a number of modifications last week, but rather address some of the complaints about the company's policies, not to respond directly to the advertiser boycott.
Facebook means voice to people, and this particularly means people who have not been able to share their personal experiences or have not had so much voice previously, Zuckerberg told a town hall. It is important for us to ensure that these principles are up to our platforms.
