Technology
Microsoft's first Xbox Series X commercial features a lot of Halo features.
Microsoft is releasing its marketing campaign for its next-generation Xbox Series X and Series S consoles today. The theme of the first TV ad is the "power your dreams" tagline that Microsoft initially used to unveil the Xbox Series X onstage at the Game Awards back in December.
The minute-long film features British actor Daniel Kaluuya, known for his roles in Get Out and Black Panther, and a new song by Labrinth — No Ordinary. It also features prominently Halo imagery, despite the delay of Halo Infinite that was initially supposed to be the Xbox Series X and Series S launch game. Microsoft is now preparing to debut this TV ad during the Minnesota Vikings and Seattle Seahawks game on Sunday night.
Microsoft's first Xbox Series X and Series S TV ad comes almost two months after Sony released its own PS5 marketing campaign. Sony opted to concentrate on 3D audio support and support the DualSense PS5 controller for haptic feedback and adaptive triggers.
The Xbox Series X will go on sale on November 10th, priced at $499, in comparison to the smaller and less powerful Xbox Series S console, priced at $299.
