Instagram is testing a new feature that will notify users when the site is experiencing significant technical issues. According to Instagram, the warning will show as a message in users' Activity Feeds when "people are confused and looking for answers." In other words, when the app's systems suffer a significant and sustained downturn, like they did last week.
A little notification telling users, “Don’t worry, it’s not you, it’s us” will probably save a lot of confusion in the future.
Instagram said it will test the function in the United States for the "next several months" and may push it out more broadly if it proves useful. It's easy to see comparable capabilities being added to Facebook's most important service, WhatsApp; a messaging program that serves as many people's principal means of digital communication.
“In the coming months, we plan to add more information to this tool, giving people a better sense of how their content is being distributed and recommended across different parts of Instagram.”