Technology
Hey opens his email service to everyone while Apple approves his application for good
Hey — Basecamp 's new email service, the latest battle over Apple's App Store policies — announced that it is open for anyone to join today, no codes needed.
Hey receives a second good news from the public launch: Apple has approved Hey 's update with suggested changes to comply with App Store guidelines. The 1.0.3 update to the app is now available and provides free, temporary 14-day bruner Hey accounts with random iOS addresses that make the app "functional" when first downloaded by the Apple definition.
With this update, Hey also adds support for multiuser corporate accounts, since Apple originally had been concerned about Hey 's purely consumer-oriented nature.
Hey initially started as a service for invitations only costing $99 a year. Unlike other email applications such as Superhuman that are effectively additional layers in addition to the existing Gmail account, Hey is an entirely new e-mail service with features such as contact monitoring and advanced sorting.
The Hey drama started shortly after customers received the new e-mail service in mid-June. Following the Hey app 's initial approval in the iOS App Store, Apple then refused an update that reported that Hey — not offering a buying-in option that Apple gets a cut from — contravened the policy on the App Store.
Hey responded by calling Apple very publicly and saying that Apple was acting like a "gangster" in its enforcement with David Heinemeier Hansson, CTO of Basecamp.
Apple initially doubled its stance, arguing that "when users download your application it doesn't work" because you need but don't have to subscribe-something that is contrary to app rules with only a few narrowly defined "Reader Apps," like Netflix, exceptions.
Apple initially doubled its stance and argued that "when users download your app, it doesn't," because a subscription isn't required but offered — which contradicts app rules, except for only a few "Reader Apps," which have been narrowly defined, such as Netflix.
Heinemeier Hansson also says that Apple threatened to delete the app completely from the App Store if Hey didn't update the app to either support Apple's buys in the app or provide some kind of Apple-approved functionality.
However, just like stories got to a head, Apple quickly decelerated the fight, approved Hey's bug-rejected bug fix patch and gave the company time for an Apple-compatible version of the app (the new version of the 14-day free-burners that went live today).
Apple also silently amended its WWDC 2020 development policies to enable developers to formally appeal breaches of the App Store guidelines, and promised that they would no longer delay bug fixing app updates on guideline breaches.
