As part of a new licensing program announced today , Google will pay for news content from selected publishers. It says that the content will be included in a "new news experience" later this year and will first be launched on Google News and Discover services. Google states in some cases that it may provide free access to paid items by paying content owners on behalf of the user.
Google says it is starting with German, Australian, and Brazilian publishers, but it says it has "more to come soon." According the Financial Times, editorial partners include Der Spiegel in Germany as well as Schwartz Media in Australia.
Google announces after multiple countries have increased their efforts to compensate publishers for the news content they link to by the search giant. Australia recently unveiled plans to force technological platforms to pay for their free content. In April, the competition authority in France ordered Google to pay for French publishers' content.
The announcement from Google comes with Facebook just starting a new U.S. news tab that pays some publishers to participate in its work. A team of human editors is curating stories, and BuzzFeed, the New York Times and Wall Street Journal have partnered in publishing.
This news tab is reportedly being extended to Europe by Facebook.
The FT observes that such schemes were only criticized for including and not paying sufficient publishers. Some people would prefer legal support for such initiatives, instead of relying on the willingness of large technology companies.
In Google 's comments, Stefan Ottlitz Managing Director of the Spiegel Group said that his partnership with Google will allow us to guard a project that will put our award-winning editorial voice into action, broaden our reach, and deliver trustworthy news across Google's products.
This news tab is probably to be extended to Europe by Facebook.
The FT notes that such schemes have not paid enough and have only been reported to include some publishers. Some would prefer legal support to such initiatives, not the good will of large technology companies.
In Google's comments, Spiegel Group Management Director Stefan Ottlitz said that his partnership with Google 'will allow us to curate the expertise to put our award-winning editorial voice into the spotlight, extend our reach and deliver trustworthy news through Google products.'