Social-Media
Facebook would encourage developers to position their AR results in Messenger and Portal.
Facebook is bringing enhanced reality effects to the developers of more ways to share their creations. The company revealed today, as part of its Facebook Connect case, that it would extend the reach of third-party developers to both Messenger and Platform, which ensures that the results generated by Spark AR, the Facebook AR software, will now be viewed in the app and computer. (AR effects already existed in both Messenger and Portal, but these effects will eventually come from developers outside Facebook's in-house team.) The team promises they'll have updates on when the third-party effects will start out early next year.
Facebook also mixed news and updates about the use of Spark AR. The organization now reports that more than 400,000 Spark AR developers from 190 countries have released more than a million AR effects on both Facebook and Instagram. Over the last three months, more than 150 accounts each have created over a billion views on Instagram. This is important considering that Facebook just took Spark AR out of beta last August.
Finally , the organization used the opportunity of the Connect case to warn consumers that marketers are taking advantage of AR in marketing, encouraging customers to try products on online before purchasing them.
It also expressed its commitment to introducing the platform to Instagram Checkout, which lets users purchase items from inside the app, as well as Facebook and Instagram stores.
Overall, Facebook is shielding the site with AR effects and innovations, which makes sense considering that CEO Mark Zuckerberg has demonstrated enthusiasm for the tool, up to the point that he claims that it plays an important role in empowering workers to operate from home. The business is still focusing on AR lenses, with plans to introduce a pair of smart glasses next year. Clearly, if Facebook sees AR playing a vital role in its future, it's building up its network to be ready for the day.
