Social-Media
Facebook reinvents : Facebook with the launch of Campus for college students
Today , Facebook is returning to its beginnings with the introduction of a new feature called Campus, a portion of the main app exclusively tailored for college students. Campus is built to be a place where students can only communicate with friends at their school; they can access a Campus-only News Stream and attend classes, activities and community chat rooms, or Campus Talks, on campus life. In the homage to the original Site, they would also have access to the "School List" where they will meet other students and friends.
In order to reach Campus, students must have their.edu email address as well as their graduation year, and once they are in, they will build a new profile exclusively for the area, even though their regular profile and photo covers will accompany them to Campus. They will also have the option of adding or eliminating their majors, schools, hometown, dorms, and minors. The more details they add, the more they will be able to identify friends with commonalities, it would also, of course, give Facebook more knowledge on what college students are learning and who they are talking to, which will help their decision-making advertising.
Charmaine Hang, Campus PM, says the team has opted for a different page because students do not want to post hyper-specific college information on their facebook page.
Campus is currently being piloted by 30 U.S. colleges, including Johns Hopkins, Northwestern, University of Louisville, Vassar, and Virginia Tech. (No Harvard, though!) These students will not be able to communicate with each other, nor will students from neighboring schools. For the time being, Campus is siloed such that only students who enter the same school can see and communicate with each other.
Since the Campus profile is noticeably walled off of Facebook itself, if a student has blocked another user on their usual Facebook, that setting extends to Campus, too, and vice versa. If an individual has broken Facebook community standards outside of Campus, they will also not be allowed to access the site. Alumni will be able to remain on Campus, but Facebook will give a message that recommends they leave Campus so it will not be as important to them.
Campus could be one way Facebook is seeking to hold students and younger users on the original Facebook platform to interact longer.
Around the same time, it's building off Facebook's activity that says it's already on the site. Students are now creating communities for their classes, dorms, and passions, so Facebook is streamlining the process and gaining greater control of how students meet each other. Even, it's surprising that Facebook has not incorporated any Instagram integration into the Campus Pilot that essentially places the Facebook app at the core of the Campus and is an absolute prerequisite if students want to locate their peers.
