Today, Facebook Gaming launches a new project geared exclusively at Black Streamers on the platform: the Black Gaming Creator Program. The organization said it plans to spend $5 million a year in support of the Black Game Creator culture for the next two years.
If you are chosen to join in the scheme, there are certain incentives. You'll get Facebook Gaming Alliance, early product access (along with product input sessions), group support—including invites to both interactive and in-person events—and mentorship. The curriculum also provides fixed monthly compensation, which separates it from most creative mentorship programs. Interested developers should contribute to this.
Leo Olebe, Global Director of Gaming Collaborations at Facebook, said in a statement that the new project was part of Facebook's $200 million pledge to fund Black-owned companies and organisations that the company launched this summer.
“Game streaming brings people together in a powerful way over a shared passion for games, and we hope to encourage more people to express their creativity through gaming,” he said.
It's an interesting change from Facebook, not least because it's unusual for a company to place money where it thinks its ideals are. In the other hand, Facebook did not state how many developers would be admitted to the scheme. However the company made it known that monthly fees would differ on the basis of the quality of their content and the scale of their audience."
However it is a precedent that other players in the live streaming business will do well to follow—because Black artists still require coverage on certain other channels.