Social-Media
Facebook Accounts Center can unify username and payment details through Facebook properties
Facebook makes it easy for people to post via Facebook properties and pay for their transactions on all of their platforms. The company's new Accounts Center, unveiled today as a beta, will allow users to cross-post content through Facebook , Instagram, and Messenger.
It will also save payment details to pay for both Facebook and Instagram transactions, although the Facebook Pay feature is coming later this year, the company says. Although not needed, people may also choose to synchronize their profile information, such as their name and picture. This means that if the data changes on Facebook, it will also update automatically on Instagram.
The new center has two functions. One of them would help prolific posters, such as brands and influencers who want to share the same material through their social pages. They can do it automatically now and on Facebook. Second, saving payment information makes it easier for people to shop on Facebook and on Instagram.
Adding a credit card to any service is a minor obstacle, but it's always a barrier to purchasing a product. With Facebook Pay syncing, people will get right to buy, regardless of the platform on which they see the ad.
Facebook continued to invest in its business with the introduction of Facebook Shop and Instagram Stores, so it's no surprise that the company will want to make shopping easier. The organization has also begun to unify its platform's messaging offerings as part of a larger multi-year private messaging drive, and the Accounts Center continues the process of combining services into one.
