At Tesla, Elon Musk has a new title: "Technoking."
In a filing with the US Securities and Exchange Commission on Monday, the electric carmaker unveiled the perplexing moniker, as well as Chief Financial Officer Zach Kirkhorn's current title of "Master of Coin."
“Elon and Zach will also hold their respective roles as Chief Executive Officer and Chief Financial Officer,” the filing adds, in case you were concerned that Tesla was about to enter the Westeros Seven Kingdoms.
Musk, who recently lost his title as the world's richest man after Tesla's stock price fell in February, may be looking for a boost in morale as his company's once high-flying valuation falters slightly. Musk's vision of zero-emission vehicles dominating the world sparked one of the most remarkable stock rallies of 2020, with the company's stock that over 600 percent.
However, in 2021, those figures started to dwindle, with Tesla's stock dropping nearly 14% in the first two months. Last week, a fire at the company's Fremont factory sent stock prices plummeting. Furthermore, through December 2020, there have been reports of over 450 cases of COVID-19 among Tesla employees.
Musk has a reputation for being a corporate prankster who chafes at the conventional picture of a CEO and often tests the limits of propriety. He's taunted reporters and government regulators on Twitter, and he brazenly beta tests new driver assistance technologies on his customers, misrepresenting it as completely autonomous technology.
Tesla's portmanteau "technoking" isn't the only one. Tesla's boxy, divisive Cybertruck is also scheduled to go into production later this year, though Elon the First has said the company would be "lucky" if it isn't delayed.
