Education
Do Consumers Need or Want “Sexual Wellness?” What you think in today's world?
Sexual Wellness is a term we didn't really hear much a decade ago. Now? All want to take the wellness train. Why not, then? It's at least as important for us to take our sexual health and pleasure seriously as drinking enough water and going to the dentist occasionally. Therefore, why are consumers not flocking to products marketed with sexual wellness?
XBIZ is asking: do consumers really want sexual well-being products? Do you even know what the average consumer is? Sexual wellness products may include anything ranging from sleeves to vibrators, lube, educational apps, video and/or sex toys.
Sexual well-being also implies sexual unpleasure. It is not surprising that most people are not interested in recognizing that they have a « sexual problem ». If people don't know or can not acknowledge that they are looking for a solution to an existing issue – the promise of sexual wellness may not address the issue adequately.
Sex is so stigmatized and disgraceful for some people that talking about it seems worse than doing nothing. Some people might never try this thing again because of a negative sexual experience.
Steve Callow, Chief Executive Officer of Perfect Fit, says a lot of the consumer will be more comfortable in terms of sex toys and other wellness products such as "wear." Callow says that if you're not comfortable with buying 'sexual wellness aids' it could be all right to take out some equipment with your partner for a sexy weekend. The framework is all. Framing is all.
How is the industry going to work? Should consumers be discouraged from talking about their sexual health to 'take a piece of equipment?' "Or are we encouraging open debate aimed at stigmatizing sexual well-being?
