Education
Apple allegedly released new iPhones subscription packs this October.
Apple plans to release a number of subscription packs alongside its new iPhones this October, according to Bloomberg. Internally, the packages are referred to as "Apple One," but this is not actually the name by which they will be launched.
A variety of different packages will be available, starting with the standard combination of Apple Music and Apple TV+, while more expensive options will add Apple Arcade, then Apple News+ to the next tier, and then iCloud storage to the tier above.
Higher-end packs will also include an as-yet undisclosed wellness subscription package from Apple. It will include virtual classes and workouts that can be accessed through the iOS app and on Apple TV.
Bloomberg notes that the packages will be sold to families and that they will operate with Apple 's Family Sharing program, which ensures that up to six people will use each service. As you would expect for subscription packs, purchasing them would be cheaper than buying individual services. For example, if a family today subscribes to all of Apple's major services plus the highest level of iCloud storage, it would cost around $45 a month. A new package could take more than $5 off that.
In addition to these packages, Apple expects to continue selling new software and hardware combinations, including the free year of Apple Arcade with the purchase of an Apple TV streaming unit. Nevertheless, according to Bloomberg, Apple doesn't plan to offer any monthly payment plans for iPhones or Macs with such packages immediately, an opportunity that Apple CEO Tim Cook has alluded to in the past.
The price or exact layout of each package is not yet clear, so it is very likely that these specifics will change before the packages are revealed later this year.
There have been rumors of Apple's intention to sell subscription packs since at least 2018, but now they seem to be even more specific.
Only last month, code was discovered in iOS 13.5.5, which referred to both the "package bid" and the "package subscription," and in 2019 the company experimented with a student bundle, combining Apple Music and Apple TV+ together.
In recent years , Apple has increasingly focused on recurring revenues from its services sector , especially from smartphone plateau sales. And, as Amazon has demonstrated with Amazon Prime, which incorporates quicker delivery times with streaming music and video, subscriptions will generate daily revenue while locking consumers into the company's ecosystem. If you have ordered Prime, it makes sense to buy more from Amazon.
