Technology
Apple TV Plus will be rebooting in the last Fraggle Rock seasons
Apple is taking on Fraggle Rock 's previous TV seasons prior to a new reboot to Apple TV Plus and indicating that a service that until now has relied entirely on original content has a potential strategy shift.
In partnership with the Jim Henson Company, the new reboot Fraggle Rock will be made and features from the original series "for new songs and adventures in the same spirit as the classical," according to a press release. Apple does not mention the licensing transaction but currently streams all 96 episodes broadcast between 1983 and 1987. First of all, Vulture reported Tuesday's addition.
A rebirth from Fraggle Rock was not too surprising; Apple cited its Fraggle Rock as its "world fandom: Carry On!" Shorts are evidence that the show was of value to spectators, but without spectator figures that Apple did not announce, it is hard to say. Still, it makes sense for Apple to have a show with recognizable names, such as Fraggle Rock.
It also makes sense to acquire the rights in recent seasons. By introducing Apple TV Plus approved material – which the company did not explicitly include in its initial plan – Apple could help address some of the problems facing the streaming service. With this additional contents, you can stick around more than rely on a sparser offer built on the back of the originals. Furthermore, Apple continues to establish its IP services similar to HBO Max, Disney Plus and Peacock, by being able to have familiar brand titles.
How far will the Apple procurement strategy go? The question.
Apple has indicated interest in purchasing names that apply to the latest ventures it produces according to recent stories by Bloomberg and Vulture. As Josef Adalian said in a Vulture article this week, "there are simply not enough great games available" for major publishers like Disney, WarnerMedia, and NBCUniversal, to hold their best and brightest songs for their own digital services "to warrant playing a game with a historically licensed library. Instead, opting for complete collections to show what Apple needs to restore is more reasonable — keeping it all in one place is a safer user experience.
Apple makes licensing bets wherever it makes sense, like all streaming players at the moment. Apple does not seek to leverage the distribution policy of Netflix to help catapult a general entertainment network for its own benefit. As Apple sees the properties to resurrect, refresh, or reboot that make the most sense, building complete collections is an intelligent game.
It's not a policy move the Apple calls — but it's one. At its February shareholder meeting, CEO Tim Cook reiterated that Apple TV Plus wasn't hosting older movies or series, in particular that it's "not what the Apple TV plus's about."
The company was likely to be trying to have a back library for Bond films, to market itself as host for all 007's, as Adalian said 'Apple's end as a deal for the rights of the James Bond franchise was something that was exciting as at least 2017.'
"Apple just goes out and re-runs it does not feel right," Cook said.
The precaution now exists if the original programming is based on an older show or video, the set would most likely conclude in Apple TV Plus.
