The New York Times reported that it would no longer distribute content through the Apple News app as of today, making it one of the biggest publications to end its relationship with the Apple Publishing Platform.
In a memo announcing the change, Meredith Kopit Levien, Chief Operating Officer at Times, said that the company wants "a direct path for sending these readers back to our environments, where we control the presentation of our report, the relationship with our readers, and the nature of our business rules." She added that the paper 's relationship with Apple News does not fit within these parameters.
Although Apple has had a hard time attracting publishers (including the Times) to sign up for the paid News Plus subscription — which costs $9.99 a month and includes links to a number of magazines and newspapers (including The Wall Street Journal, The Los Angeles Times, The New Yorker, Wired, and more)—the free edition of Apple News has provided a much broader range of content. Although the Times has given only a few free articles to Apple News, its departure also makes it one of the biggest names to leave Apple's service since The Guardian left in 2017 only to rejoin the service earlier this year in March.
Apple's free edition has provided much broader content, although it has been difficult for Apple to attract publishers (e.g. the Times) to sign up for paid News Plus subscriptions — which cost $9.99 per month and contain links to a number of magazines and newspapers (including The Wall Street Journal, the Los Angeles Times, The New Yorker, Wired and more). While the Times has offered just a few free articles to Apple News, its withdrawal also makes it one of the biggest names to leave Apple's service since The Guardian left in 2017 only to return the service earlier this year in March.
