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Amazon will begin listing the Marketplace Seller names and addresses to combat falsification.
According to a report by Business Insider, Amazon will start posting the names and addresses of third-party vendors in the United States on their Marketplace website. The move was confirmed by sellers in a note on Wednesday and is effective on 1 September.
"These features allow clients to learn about a seller's companies and the goods they sell," says Business Insider, according to a transcript. "We are making this move to ensure that seller knowledge is reliable in favor of customers making informed decisions.
The change in policy will make it more difficult to remain an anonymous seller on the marketplace, but it also ensures that buyers know precisely what person or company they are purchasing and the location of the business.
Amazon stated the policy change in a statement to The Verge. We have over the years built a number of ways for salespersons to share their business, including through features such as seller profile pages, brand owners' 'Shop' pages or handmade 'Maker Profile' pages, said a spokesman. These characteristics help consumers get more knowledge about sellers' companies and their goods.
Starting September 1 to ensure there is a clear baseline of seller information that helps consumers take educated shopping decisions, we will also display the selling names and the address of their seller's profile page.
Business Insider reports that a January falsification report from the Homeland Security department indicated greater transparency in e-commerce transactions. Platforms should dramatically improve their recognition prior to sales by third party vendors to increase transparency, thereby allowing purchasers to make informed choices which may lead towards the possibility of counterfeit or infringing IPR goods being sold.
Amazon has struggled for long on the market for counterfeiters, which now accounts for over half of all e-commerce revenues for the company. Throughout the years , the organization has been working on a variety of strategies, including tracking suspicious listings and the use of various automated tools by sellers, as well as action in the early days of the COVID-19 pandemic against sellers who are vulnerable to price gugging and other forms of fraud, such as face masks and hand sanitis.
The business has also signed off on dedicated stores for brands such as Apple and Adidas (who ended their contract last year) on its website, even though agreements such as these have the negative effect of dragging legitimate third-party retailers into the process.
Amazon has gone so far as to create an offensive against falsifiers a federal counterfeit crime body consisting of former federal prosecutors, specialist investigators and data analysts. Amazon said it spent $500 million on fraud, abuse and falsification last year and that it has closed down 2.5 million possible bad actors' accounts to shut 6 billion dubious listings. As part of the announcement, it has not.
The volatile relationship between Amazon CEO Jeff Bezas and President Trump over Bezos' control of Washington Post can also be attributed here to partly the reason for his vigorous implementation of the law. Five of Amazon's foreign websites, which are known as the international trading spots for Amazon's counterfeited sales, were placed on its annual "notorious market" list by the US Commercial Representative 's office in April. Amazon responded by saying that he had been a target of Trump's vendetta. In recent months, Amazon has made a concerted attempt to prove that counterfeiting is taken seriously.
