Facebook will ban US-based political advertising immediately after the presidential election, hoping to prevent uncertainty about the outcome. While ads are an essential way to convey a voice, we plan to temporarily stop running any social, electoral or political ads in the US after the polls close on November 3 to minimize the potential for misunderstanding or violence, the company says.
Facebook responds to the common concern that social media could confuse election results. The organization is also taking action to discourage candidates from making an early announcement of victory. When the polls close, an information box will be added to the top of the Facebook and Instagram apps, noting whether major media outlets like Reuters have named a winner. It also marks some election-related posts with a connection to its Voter Information Center, but if a candidate falsely claims that they won the election, Facebook will add "more relevant information" that contradicts the assertion.
Facebook had previously announced that it would freeze political ad sales before the election, and before that general post-election ban, it had expressly banned advertising that wrongly claimed victory. Global affairs chief Nick5-007 also raised the possibility of banning other content if it could lead to violence. It is committed to eliminating material from the QAnon pro-Trump "militarized social movement" in advance of the presidency.
However, the possibility of an election night chaos still remains. President Donald Trump has declined to commit himself to a peaceful transition of power if he loses the presidency. Meanwhile, Democratic rival Joe Biden blamed Facebook for not verifying or deleting Trump's misleading statements regarding mail-in voting, calling his moderation policies a "regression."